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Work / Ceramics studio

Mudlark Ceramics

A one-potter studio selling at markets and to two shops. The work was good; the price tags were sticky labels, and the online photos sat in a social feed nobody could search.

  • Sector
    Ceramics studio
  • Location
    Porto, Portugal
  • Year
    2023
  • Delivered
    Identity, hang tags, portfolio website
  • Mudlark Ceramics wordmark with a thrown-pot mark
    Maker's stamp and wordmark
    A hang tag with the Mudlark pot mark and studio name
    Hang tag
    An abstract layout of the Mudlark Ceramics portfolio site
    Portfolio website

    What we did

    • Drew a thrown-pot mark that reads as a maker's stamp and presses into clay as well as it prints on paper.
    • Chose a bisque-and-glaze palette taken straight from the studio's own tests.
    • Designed a hang tag with room for the piece, the glaze and the price, printed on recycled stock.
    • Built a small portfolio site organised by collection, easy to send to a shop buyer as one link.

    The outcome

    The maker's stamp now goes on the base of every piece. Two more shops picked up the work after the first buyer was sent the link.

    “For the first time my shelf, my tags and my website look like one person made them.”— Potter, Mudlark Ceramics

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